Name & Logo: You already have a strong name. Make sure the logo feels modern, clean, and a bit edgy (but elegant). Think sans-serif, all caps, maybe minimalist iconography (e.g., stylized “TY” or a sleek abstract symbol).
Tagline: Something bold and to the point. For example:
“Feel Everything. Miss Nothing.” or “All In. All You.”

Color palette: Use bold neutrals (matte black, sand, taupe, white) with one standout accent (maybe copper, slate blue, or deep green). Cool = subtle luxury.
Typography: Use sleek fonts — one for headings that’s sharp and modern (like Neue Haas Grotesk, Satoshi, or GT America), and a clean body font.
Photography: Editorial-style, high-contrast, minimal clutter. Think quiet power. Use real, aspirational people — not overly posed, but magnetic.

Clean layouts, clear product benefits.
Subtle animations or transitions (like scroll reveals, parallax effects).
Product packaging should look good on a bathroom counter or gym bag — matte finish, monochrome with minimal text.

Speak in a tone that’s bold but not trying too hard. Be smart, be real, be confident. For example:

Instead of:

“TOTAL YOU is a women’s supplement for health and vitality.”

Try:

“Formulated to fuel the woman who does it all — without the fluff.”

Show the product in use: on a marble counter, in a gym bag, beside a laptop — wherever your customer lives.
Add mini lifestyle snippets: skincare, biohacking, design, food, travel.
Collaborate with micro-influencers who align with your brand (clean aesthetic, wellness-focused, intelligent vibe).

Limited edition drops or flavors.
Early access to bundles.
Membership perks (like a VIP list or a club — but only if it feels natural to your tone).

If you’d like, I can create a brand moodboard or even write product copy and Instagram bios/posts to match this “cool” vibe. Want that?