Our Why

You’re doing it all—and you shouldn’t have to piece your wellness together from ten different bottles. TOTAL YOU was born to simplify your routine, elevate your energy, and support you on every level—body, mind, and skin.

Built for Women Who Want More

I created TOTAL YOU because I was tired of the wellness overwhelm. One product for hair, another for energy, one for skin, another for gut health—and nothing felt complete.

After years of research, testing, and deep diving into what women truly need, I partnered with top formulators to create something better: a single, comprehensive supplement with clinically-backed ingredients that actually work.

TOTAL YOU is my love letter to high-performing women everywhere.

TOTAL YOU Founder

Our Core Values

  • Science-Backed

    Every ingredient is dosed with purpose, backed by clinical research—not trends.

  • Simplicity

    One scoop. One product. Complete support—without the clutter.

  • Truth & Transparency

    No fillers. No hype. No compromises. You deserve to know exactly what you're taking and why.

  • Sustainability

    Our eco-friendly packaging and refill system are designed with the planet—and your future—in mind.

The TOTAL YOU Promise

We’ll never give you less than what we’d take ourselves. From the purity of our raw materials to the precision of our formula—we stand behind every scoop.

Because you’re not average. And your supplement shouldn’t be either.

Why TOTAL YOU Exists

One scoop. One product. Complete support for ambitious women who want to glow from the inside out.

I Built What I Couldn’t Find

I was tired of the wellness chaos—supplements for energy, beauty, mood, digestion, and immunity… all in separate bottles. I wanted something that actually worked, didn’t cut corners, and didn’t require a cabinet full of capsules.

So I created TOTAL YOU—a complete, science-backed formula made for women like us: driven, discerning, and done settling for average.

What We Stand For

  • Premium Quality

    We use clinically researched ingredients, never filler or fluff. Every scoop is packed with purpose.

  • Simplicity

    We believe one product should do it all. One scoop daily. That’s it.

  • Truth Over Trends

    No marketing gimmicks. Just real science, real results, and radical transparency.

Built for Your Health—and the Planet’s

From our eco-friendly glass jars and refillable pouches to our mindful sourcing practices, TOTAL YOU is designed to support your well-being without harming the earth.

Who we are

Perfect! Since you’re starting with a single women’s formula (no AM/PM split), here’s an updated and streamlined version of the ideal website structure for TOTAL YOU, focused around just one premium daily supplement for women:

1. Home Page

Goal: First impression, strong storytelling, convert visitors quickly

Content Outline:

  • Hero Section:

    • Headline: “The Only Daily Supplement You’ll Ever Need.”

    • Subheadline: “TOTAL YOU is designed for high-achieving women who want vibrant energy, glowing skin, and total body wellness—in one clean scoop.”

    • CTA: “Try TOTAL YOU for $99” (with original $139 price struck through)

    • Product visual (pouch or full starter bundle)

  • Key Benefits Section (Icons + short phrases):

    • All-in-One Formula

    • Beauty + Brain + Body Support

    • Science-Backed Ingredients

    • No BS, Just Results

  • What’s Inside Preview (link to Ingredients page):

    • Highlight 3–4 powerful ingredients and their benefits

    • “Clinically studied ingredients. Nothing you don’t need.”

  • Starter Bundle Section:

    • Showcase: pouch, steel shaker, 5-day travel pack

    • Highlight value + first-time price

  • Social Proof:

    • Featured reviews + user images or video snippets

  • CTA Strip:

    • “Feel the difference in 30 days—or it’s on us.” (Link to refund policy)

2. Product Page

Goal: Convert the curious into buyers

Content Outline:

  • Gallery: Product angles, bundle, lifestyle use

  • What It Does:

    • Short copy blocks: Energy, Mood, Skin, Digestion, Immunity

  • Ingredient Highlights:

    • Use ingredient data from your Excel sheet

    • Clean design: name + dosage + benefit (3–4 examples), link to full list

  • How to Take:

    • 1 scoop daily, best taken with food

  • Subscription Option (if available):

    • Save $20 monthly, cancel anytime

  • Customer Reviews Section

  • Add to Cart CTA

3. Ingredients Page

Goal: Educate + build trust

Content Outline:

  • Full List of Ingredients from your Excel file

    • Grouped by benefit category (Energy, Beauty, Gut, Cognitive, Immunity, etc.)

    • Each with dosage and brief benefit description

  • What’s NOT in it:

    • No added sugars, fillers, artificial flavors, dairy, gluten, soy, etc.

  • Manufacturing Transparency:

    • Made in USA | Third-Party Tested | Clean-label

4. About Page

Goal: Create emotional connection and mission alignment

Content Outline:

  • Why TOTAL YOU Exists: One scoop for everything ambitious women need

  • Your Story (Founder): “I built what I couldn’t find”

  • Brand Values: Premium quality, simplicity, truth over trends

  • Sustainability Blurb: Eco jar, refill system, conscious packaging

5. Reviews Page

Goal: Reinforce trust with real-world results

Content Outline:

  • Written Reviews with images

  • Video Testimonials

  • Highlight Filters: Skin, Energy, Digestion, Mood, Focus

  • Before/After User Quotes (if applicable)

6. Learn Page (Blog)

Goal: SEO + establish expertise

Content Ideas:

  • “Why Women’s Bodies Need More Than a Generic Multivitamin”

  • “5 Ingredients That Actually Work (Backed by Science)”

  • “Why Pterostilbene > Resveratrol for Long-Term Health”

  • “From Fatigue to Focus—How Your Cells Impact Everything”

7. FAQ Page

Goal: Remove purchase barriers

Sections:

  • Who is TOTAL YOU for?

  • Can I take it with other supplements?

  • Is it vegan/gluten-free?

  • What if I don’t like it? (Refund/return)

  • Where is it made?

8. Contact Page

Goal: Easy access for questions/support

Content:

  • Contact form

  • Email support

  • Live chat (optional)

  • Social media links

9. Legal Pages

(Footer)

  • Terms & Conditions

  • Privacy Policy

  • Shipping & Returns

  • Disclaimer

If you’d like, I can now:

  • Create mockup wireframes for each of these pages

  • Generate copy for sections like the Hero, Ingredients, and FAQ

  • Help format the ingredient list from your Excel file into web-optimized visuals

Would you like help with one of those next?

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Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!